In the summer of 2011, the Global Child Dental Fund began planning a change of strategic direction. The principal purpose of this brochure was to inform the charity supporters and stakeholders of the new direction the charity would pursue from the end of 2011 through to 2015.

However, in order to convey this new and important development sensitively and clearly, it was necessary to chart the charity’s achievements since its inception in 2006. The concept of ‘Reflections and Progress’ was thus was brought to life through compelling copywriting and illustrative graphic design.